Sometimes we get very excited at the prospect of a sale price. But saving money isn't just about believing what retailers tell you is a good deal. You need to understand the inside story of retail markdown lingo, and what those advertisements really mean.
"As advertised": This is my favorite. Retailers will put a price in a sales flier, and then put a little tag on the item that says "as advertised." Does it mean that you are actually getting a lower price? Not necessarily. We often assume that because it's in the flier, it's marked down. But it may not be. It might merely be listed in the flier amongst the real sale items. So before you spring for something at the "advertised" price, make sure it's a true sale price.
"Going out of business": This phrase is used to get a purely psychological reaction out of you. These types of sales often last a month - or more. In many cases, retailers that are going out of business proclaim it loudly, knowing that most people assume that all the items are at rock bottom prices. However, most retailers don't start truly slashing until the end. But that doesn't matter; the psychological effect of the phrase has usually worked, and many of the best items are gone by the time the real discounting starts.
"Our online prices can't be beat": It's true that sometimes you can't beat an online price. However, your local retailer might be willing to match the online price. It doesn't hurt to check. Also, remember to factor shipping costs into that online price. If the online price is $2 lower than the retail store, but shipping costs $5, you can save $3 by paying a little bit more for the item at the retailer.
"Marked down for blemishes": A regular retailer may give you 10% or 15% off on a floor model, factory second or some slightly damaged merchandise. It sounds like a good deal. But before you buy, check with a discounter for a similar item. You might find that you can get something new for the same price - or less. Also, remember to factor in delivery costs.
In the end, it's all about comparison shopping and making sure you are accounting for all the costs. You should also realize that retailers try to make their merchandise sound as if it's on sale, when in reality it may not be.
-- Miranda
Image source: sxc.hu